Nobody likes a clogged email inbox. In fact, it kind of takes a long time for even the most efficient people to organize their emails, let alone reply to all of them in a timely manner, but I digress.

The point here is, our friendly neighborhood Googlers continue to clog our email inboxes.

It is always "IMPORTANT" with them, even when it's really not all the time.

Case in point, moving to SSL in October of 2017 was important, as those websites that didn't, or still haven't, have completely dropped off the radar in terms of Search Engine Results.

Like the SSL announcement, the move to the new Google Search Console was super useful, and a lot of their Google My Business notifications are actually amazingly helpful marketing tips. And of course, you all know my love affair for Google Analytics and even Google Data Studio.

But their new rebranding to Google Ads, and the subsequent emails about enabling Parallel Tracking, continue to just simply confuse marketing directors and small business owners.

I know, because they email me about it. 🙂

Recently, Google sent out yet ANOTHER set of the same "reminder" emails they sent out months ago.

This one, just simply doesn't matter.

It does let marketers and advertisers know that there are some new features, but in reality, nothing is really changing that much, and for marketing directors to continue to get these emails is just confusing, so I'm setting the record straight. There's NOTHING you have to do, really.

Now, this one below about enabling parallel tracking, you have to take action on if you have a traditional Google Adwords account, but if you're only running Google Adwords Express Campaigns, you don't have to do anything, as explained in this article.

Overall, it's good that Google sends us these emails. I've always maintained that the best SEO and SEM practices are to follow what Google tells you to do. It just seems they're telling us an awful lot lately. If you have questions about any of this, please reach out at to line up a call with us.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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