Yo VP of Marketing or Marketing Director (or of course, Small Business Owner)…
…does your current “web person” or web company know about heatmapping or why you need to use the data from it to improve your website?
Haha. We know the answer. Look, it’s simple.
Stop guessing about WHY your website isn’t converting.
Step 1: is picking your heatmapping tool. There’s a million of them. CrazyEgg, VWO, Google Optimize, Hotjar – we’ve used them all.
Pick one, sign up. Put the code on your website and create snapshots – visualizations of where users are ACTUALLY clicking, scrolling, hovering, etc. on your website.
Step 2: Understand what the heck to do with the data. This is where strategists like us come in, of course. It’s 50% of the battle to have the data, it’s 50% to KNOW how to use it, and what to do with it.
This video scratches the surface and explains one example of how to use heatmapping code to get data to then drive effective web design action items.
More examples of how heatmapping works and can help are here:
For more information, contact firstname.lastname@example.org