Yo VP of Marketing or Marketing Director (or of course, Small Business Owner)...

...does your current "web person" or web company know about heatmapping or why you need to use the data from it to improve your website?

Haha. We know the answer. Look, it's simple.

Stop guessing about WHY your website isn't converting.

Step 1: is picking your heatmapping tool. There's a million of them. CrazyEgg, VWO, Google Optimize, Hotjar - we've used them all.

Pick one, sign up. Put the code on your website and create snapshots - visualizations of where users are ACTUALLY clicking, scrolling, hovering, etc. on your website.

Step 2: Understand what the heck to do with the data. This is where strategists like us come in, of course. It's 50% of the battle to have the data, it's 50% to KNOW how to use it, and what to do with it.

This video scratches the surface and explains one example of how to use heatmapping code to get data to then drive effective web design action items.

More examples of how heatmapping works and can help are here:

For more information, contact

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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