It’s funny how when you truly believe in something, and love the process, and practice what you preach, and walk the talk, and are real about it, it’s easy to speak about it on a moment’s notice.

Recently, I was approached by a great company out of Chicago and St. Louis, called PowerPost.Digital, about doing a Webinar.

After assessing the situation and meeting with their marketing team, I found it to be a no-brainer. We’re all on the same page about how to use data to drive action.

And rather than recreating the wheel for their agenda, they’re allowing me to simply speak on what I know and do best, dig into Google Analytics to find insights that drive results.

So, on September 27, 2018, at 12 p.m. CDT, we’re doing a webinar called Damn It Feels Good To Use Data: Stop Merely Glancing At Your Analytics & Dig In Deep!

This is based on a few different core concepts that I speak and blog about regularly, including:

Damn It Feels Good To Use Data + Keynote Presentation at Red Letter Day 2017

Data Driven Academy

Google Analytics 101 class

Google Analytics 101 class #2

All Marketers should spend 30 Minutes Per Month In Google Analytics

More Google Analytics Content

And as you can imagine, while basic best practices of using Audience Reports, Acquisition Reports, Behavior Reports and Conversion Reports in Google Analytics are tried and true, and this webinar will cover them all, there have also been many updates and advancements in using data from Google Analytics to drive design over the last year, and I look forward to speaking about them and answering questions about them to those who register.

Hit me up with any questions on digital marketing or digital strategy any time at

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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