We all know the amazing ways that the human body and brain work together.

Meditation, Mindfulness, Fasting, Hunger, Physical Activity, Pain Tolerance, Healing, the list goes on and on.

The irony is that in the business world, a strikingly low ratio of companies actually think this way about their marketing.

Really, only the ones you read about in Fast Company or Entrepreneur magazine do.

It’s because those companies know that marketing should be interwoven into everything, like the blood and bloodstream through the heart of the company to all of the organs, especially the brain.

What does this mean?

You can’t have a marketing message or strategy and doesn’t align with what’s actually happening in the company.

You can’t talk about sales and service and products without analyzing your actions.

Your company’s actions SHOULD be your marketing. It IS YOUR STORY.

Implement things you want everyone talking about.

You won’t have to say your product or service is better. It will be freaking obvious at that point.

If you can’t come up with “marketing ideas” for your company, you’re broken and you need to burn everything down and build it back up again (while still maintaining your revenue of course, but it can and should be done).

Once you do this, you won’t need “marketing ideas.” You will radiate your story. You will act your hook. You will be constantly implementing your value prop instead of constantly trying to convince your target audience to look your way.

They’ll instead be knocking down your door to work with you.

One of the simplest most influential recent moments I can give you an example of for me is my t-shirt.

It says Data Over

I didn’t have an idea for a t-shirt.

I saw a problem. People making opinion-driven decisions that absolutely derailed progress and reversed perfectly acceptable web conversion rates when there was free blantant real user data for them to pay attention too and make data driven decisions based on.


Data Over Opinions.

I didn’t make a t-shirt to market this idea.

I make the t-shirt because I believe in it so much that I’d tattoo it on my body, but I’m not a tattoo type of guy.

Your marketing should be your body, your brain, your tattoo.

More than a logo, a website or a freaking Facebook Ad Campaign.

Your Marketing IS Your Company.

Start acting that way, and the conversions will come.

The proof is in the data. 🙂

Hit me up with any questions anytime at

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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