One year ago, I was commuting from Spring Hill to our rented office space in East Nashville.

I was spending 2.5 hours in the car every day.



And those were just they days that I wasn’t driving around various pockets of Nashville meeting with people.

Now, the meetings and relationships I’ve built have proven invaluable and many are cherished, but if you don’t know me well, let me explain something to you...

There is nothing I value more than productivity.

And there is no bigger productivity killer than....DRIVING A CAR.

Not only is it a complete waste of time, but it’s a complete energy suck and stressful as you know what.

Now, let’s back up a few lines. What I said is true, there’s nothing I value more than productivity.

Productivity means I get to spend more time with my amazing family, which is the real thing I value most, come on now.

Productivity fulfills me. It makes me a MUCH better person.

It’s my medicine, my meditation, my yoga.

Each minute my family is at work or school that I’m NOT getting work done to then go spend my best time and energy with them slowly kills me.

You know, the driving.

Now, while it’s true that when my fingers start clicking on my keyboard, it’s sometimes as therapeutic as a deep tissue massage, Productivity comes in all shapes and sizes for me, including exercise, travel, new experiences and even trying new foods and cooking dinner.

So, since my wife and I have sold our house, 90% of our possessions, including both of our cars, to have a remote Spanish adventure with our amazing elementary schoolers, let’s do some simple math.

2.5 hours per day times five days in a week times 50 working weeks in a year equals 625 hours that I should get back in my life.

I joke, but am kind of serious, that I can build a website in an hour, well, let’s just say I plan on the next two years being the most productive ever.

Let’s be honest, I love productivity so much that I’m typing this on my phone on the plane to Portugal.

(Enter my college buddies: “Awwww, He-Man, I’m Hickey and I’m soooooo productive.”)


Here’s to making productive changes in your life.

Hit me up with any questions anytime at

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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