Attention Marketers: Does Your Web Developer Know About Facebook Events Partner Integrations?

Attention Marketers: Does Your Web Developer Know About Facebook Events Partner Integrations? (Data Driven Daily Tip #197)

By: Paul Hickey, Founder and Lead Strategist

Attention Marketers: Does your web developer know about Facebook Partner Integrations? It’s a tool within Facebook Business Manager that makes it super easy for the non-technical marketing person to easily integrate their website conversions, eCommerce or Lead Generation, or even custom events like button clicks and scroll-to-stops, modal window opens, etc. – and, perhaps the best, CRM lead generation integration, ALL BACK TO FACEBOOK ADS!

We’re talking a three to five minute set-up process to get your Shopify Store, WordPress WooCommerce Store, even Magento, BigCommerce stores hooked up directly into your Facebook Ads reporting dashboard.

It even includes CRMs like InfusionSoft, SalesForce and Zoho, and of course, Google Tag Manager.

Not only does this allow you to SEE THE DATA that is most valuable to you, but it allows you to RUN future Facebook Ads that are optimized to the actions that you want.

Here is a video that explains it all, followed by screenshots from the Shopify Integration Process (we just picked one).

More resources on Facebook Ads Manager | Facebook Events Manager

Hit me up with any questions on digital marketing, Facebook Ads, web design and development at any time at

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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