I feel super-bad for so many small businesses, and even mid to large size businesses that just completely get ripped off month-after-month and year-after-year by their SEO company.
I can't tell you how many bills and invoices I've been asked by my clients to audit that are just full of ongoing BS that clearly isn't getting done.
The most common one is for agencies to charge on ongoing fee for services that were performed once, way back at the beginning of an engagement. Come on people! You're really going to charge monthly for some SEO keywords and Meta Descriptions that you put on the homepage 24 months ago and call that "on-page optimization?"
Ridiculous. I'm fired up about it. Especially when the answer is right in front of the businesses that need the help. Guys, it's called Google My Business, Yext and Google Search Console.
Attention marketers, from CMOs to Small Business Owners, here's the low-hanging SEO Fruit that you can investigate and do yourselves or have your staff do it so save from having to pay agencies ongoing. Or, we can do it for you for a low cost, and teach your people what's going on.
3. UNDERSTAND WHY SEARCH RESULTS APPEAR THE WAY THEY DO
This is important so that you don't waste your time on stupid stuff that doesn't matter, like worrying about where people see you on Google. Check the real data in Google Search Console and Google My Business instead.
Yep, you read that correctly. Blog. Every. Day.
These SIX things will help you avoid unnecessary SEO fees from outside agencies. And, you'll get more results.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.