For months I was podcasting about once or twice a month, very long form, interview style. It was a good start, and gave me some stuff to talk about, however recently I decided to change my strategy to see if listenership improved.

I increased frequency to basically daily, or at least 4-5 times per week, and made the episodes shorter, like 2-5 minutes in length.

See how the data shows the listenership skyrocketed? Not only do you need to start a podcast, but you need rework your strategy. It's not what's next, it's what's NOW.

Hit me up with any questions on Content Strategy at

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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