When Jamie Dunham, always a top 10 person on my list, and striving to be #1 overall, asked me to present at Red Letter Day this year, I was not only completely flattered and honored, but more pumped up than anything.

You see, if you've ever met me or read any of my stuff, you know I'm a total data geek. I can build stuff, and my team is talented, but I can definitely get in the weeds and put people to sleep with too many insights.

So Red Letter Day, being about marketing to women, gave me a true focus for my presentation, which is great, but I still wanted to do something a little different, a little special...or, not really special, but just a little more "me."

I'm a huge hip-hop fan and I think there are a ton of parallels between hip-hop personalities and successful businesses, and even successful digital marketers.

It's kind of gangster to use data the way we do, and I felt a parody on the popular Geto Boys song made famous in pop culture by the movie Office Space would be a nice way to kick off my presentation this year. So here's the song in it's entirety, as well as a link to download my keynote presentation at this year's Red Letter Day.

Thanks Jamie. And thanks to those in attendance this year.

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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