When Jamie Dunham, always a top 10 person on my list, and striving to be #1 overall, asked me to present at Red Letter Day this year, I was not only completely flattered and honored, but more pumped up than anything.
You see, if you’ve ever met me or read any of my stuff, you know I’m a total data geek. I can build stuff, and my team is talented, but I can definitely get in the weeds and put people to sleep with too many insights.
So Red Letter Day, being about marketing to women, gave me a true focus for my presentation, which is great, but I still wanted to do something a little different, a little special…or, not really special, but just a little more “me.”
I’m a huge hip-hop fan and I think there are a ton of parallels between hip-hop personalities and successful businesses, and even successful digital marketers.
It’s kind of gangster to use data the way we do, and I felt a parody on the popular Geto Boys song made famous in pop culture by the movie Office Space would be a nice way to kick off my presentation this year. So here’s the song in it’s entirety, as well as a link to download my keynote presentation at this year’s Red Letter Day.
Thanks Jamie. And thanks to those in attendance this year.