According to our 2018 Data Download, an aggregation of more than 325 Google Analytics accounts from real business websites that we’ve been granted access to over the years, the average mobile traffic share is around 38%.
Have you looked at your Google Analytics lately to see where your website ranks in terms of mobile traffic share?
It’s common for the mobile bounce rates of websites to be 10%-20% higher (aka lower performing) than desktop.
We have outlined the ideal mobile homepage layout based on which ones have the lowest mobile bounce rates below. We recommend your mobile responsive web design follow these principles based on what has worked best for our clients.
This video walks through the ideal mobile homepage layout, but also how web designers can follow these principles while adding their own flare, flavor and embellishments.