Facebook Ads for eCommerce Websites: Your Problem Could Be Bid-Capping (Data Driven Daily Tip #205)
One of the best content strategies is to have an open dialog with your audience, no matter the size.
For example, my audience is tiny. To say "niche" is to be extremely nice. Small Business Owners, Marketers and Digital Strategy Geeks.
For example, I've been posting videos on YouTube for a little over a year, and am just starting to get some traction.
This video was posted on December 15, 2017, and just got a comment. A great follow-up comment, and thus the purpose of this blog post and new Facebook Ads series.
It's a tiny setting in Facebook Ads.
You get these insights from being a true practitioner; from loving your craft; and from tasting all sorts of techniques and settings within platforms like Facebook Ads.
So "Bid Capping" is the actual micro topic of this post, and how to turn it off in Facebook Ads was the question. The video above has the answer.
Thanks to "Funnel Copy Tips" for the great comment/question.
The purpose of this post is two-fold:
1. To officially kickoff my Facebook Ads eCommerce Series. More to come.
2. To reiterate my point about how CEOs, Small Business Owners and Executives can make content. Don't worry about being fancy. Just put it out there. The traction should follow if you stay consistent, and keep your content educational / helpful in some way to your audience.
So here's Bid Capping and how to turn it off / on. More to come!
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.
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