ATTN MARKETERS: (from CMOs to Small Business Owners)

So this one is pretty effing cool in my humble opinion (I know, I know, Data Over Opinions, right). But this opinion of mine (on how cool this is) actually puts you all in a place where you can get more data than ever!

You see, one problem I'm helping you solve in this Data Driven Daily Tip is HOW TO create a Paypal payment button to embed into your website.

But the more strategic, more critical business function that I'm showing you here is, how to create a URL that redirects your customer back to your website to track conversions.

Then, how to set up a Google Analytics goal off of that URL. What am I talking about?

In plain English: this video shows you how to set yourself up to understand where your Paypal payments on your website are coming from (i.e., referral traffic, social media posts, Google Ads, Facebook Ads, SEO, etc.).

Understand what's working best, so you can do more of that! Now, that, my friends is using Data Over Opinions!

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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