ATTN Small Business Owners and Marketers: Have You Seen This Email?

Basically, it's another "WTF, Google?" email. I mean if you received it, that's good, because it means that your site is verified with Google Search Console / Webmaster Tools, perhaps the best SEO Tool available.

And if you didn't receive it, it doesn't mean your SEO / Web Design company doesn't know what they're doing, but it could mean that, and you definitely need to check with them to make sure they have your site verified with Google and that they're receiving this message. We've received one for all of our clients' sites, and here's what it means...

From all of this text from Google, the key portion that you need to pay attention to is bolded and italicized below...aka, you don't need to do anything. Your site is in great shape.

This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version of your content.

Background: Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they're looking for. Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site's content, which can cause issues for mobile searchers when the desktop version differs from the mobile version. Our analysis indicates that the mobile and desktop versions of your site are comparable.

Hit me up with any questions on digital marketing or digital strategy any time at

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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