Digital Marketing Tip: How To A/B Test Your Email Marketing Campaigns In Mailchimp (Data Driven Daily Tip #198)

Digital Marketing Tip: How To A/B Test Your Email Marketing Campaigns In Mailchimp (Data Driven Daily Tip #198)

By: Paul Hickey, Founder and Lead Strategist

So I was just getting ready to send out an email marketing blast to a group of 206 marketing directors, VPs of Marketing and CMOs who attended a webinar that I gave recently.

The follow up email was to give them a FREE GOOGLE ANALYTICS ASSESSMENT to help them use data to improve their website.

There was only one problem! I forgot to set up an A/B Test of the Subject Line.

This is very important, so I scrambled, paused the scheduled campaign, and reworked it to send the A/B Test. The video below shows how!

Thanks for reading, watching and listening, and have a great day!

KEEP MARKETING!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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