How To Use Data From Your Facebook Tracking (Facebook Events Manager Data Overview): Data Driven Daily Tip 195

How To Use Data From Your Facebook Tracking Pixel (Facebook Events Manager Data Overview): Data Driven Daily Tip 195

By: Paul Hickey, Founder and Lead Strategist

So you installed your Facebook Tracking Pixel a few months (or years) back, right? But have you done anything with it yet?

I mean, have you looked at the data it’s giving you, or have you thought about using that data to inform the type of ads to run, and better yet, the creative on the ads?

Or, the types of calls to action you could add to the pages that the pixel is telling you your users are most interested in?

There’s a whole world of marketing data available in Facebook Ads Manager, specifically folded under Facebook Events Manager, that I want to make you marketers and small business owners aware of.

It can get overwhelming, so we’re going to go one step at a time, with this step simply being how to access your data.

Go to and follow along the video below.

Hit me up with any questions on web design and development at any time at

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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