We've all been there before. That place of feeling like something is missing, forgotten, overlooked, lost in the shuffle. Whatever the reason or excuse, something was forgotten and is now missing.

Unfortunately for website owners (people responsible for the content on their website), whether you're in the marketing department, or are running a business, when you redesign a website, chances are your old one completely went away (you're not spending extra money to keep the old one accessible at another domain name, although that is a costlier option than what I'm about to propose).

But you either remember, or change your mind about including some content that you used to have on your old site.

How do you easily get it back?

Case in point, I recently had a client realize that interior bio pages were missing from their new website.

This was totally overlooked in the website redesign process, and quite frankly in hindsight was totally my fault.

No worries, not that big of a deal. Even through the site launched months ago, and the old site has been completely gone since then, we had two options to retrieve these old bio pages and redesign them for the new site.

Option A: Spend hours sifting through back-up files of the old site, which we have archived on our internal shared servers at Data Driven Design.

Option B: Which we chose: Use the Wayback Machine. Yep, The Wayback Machine Internet Archive.

The Wayback Machine is located at and can be used to enter any URL and see a history of indexed pages.

So if you ever forget something, or your website is hacked beyond belief and you don't have old files and you need to redesign your website off of something; and you don't know what to do; One thing is to look at the Wayback Machine and see what's there so you can rebuild.

Hit me up with any questions on WordPress Content Management or Design and Development at

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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