I've written quite a bit about why your business needs to have a presence on Alexa-enabled devices. Whether it's from a content marketing, storytelling and communications channel like an easy-to-build Alexa Flash Briefing Skill, or via extending your application's functionality into the Voice Realm through a real Alexa Skill, you need to evaluate your the whitespace for garnering users' attention through voice.
One client recently asked us to create them an Alexa Flash Briefing Skill for internal communications with their board members, which leads me to believe this kind of effort would work well to communicate internally with sales teams, franchisees, and any kind of large staff. Rather than ask people to read, allow them to sit at their desks and ask Alexa for updates from the team.
Not only did St. Louis University order 2,300 Echo Dots for all campus housing, meaning 2,300+ more young professionals entering the workforce will have familiarity and affinity to voice-activated digital content, marketing and software, but Facebook just announced a new AI-based video chat screen that comes fully loaded with - you guessed it - ALEXA baby!
This means hundreds of millions more potential Alexa users were just announced.
Our team has done quite a bit with Alexa Skills recently, launching "Project Echo Dot" where we gift some of our top clients and partners an Echo Dot Device branded for Data Driven Design and fully loaded with our very own Data Driven Daily Tip Flash Briefing Skill.
We've also been working on building our own Alexa-based business intelligence dashboard that will make it far easier for marketers and small business owners to check their Google Analytics data by just asking Alexa for them rather that having to log in and navigate the platform.
You can bet we'll be advancing this Alexa Skill to the forefront of using all kinds of data to drive marketing and design actions in the very near future. Here's a preview...
The current Alexa whitespace will soon become a crowded party. Build your knowledge and Skills now.
We can help.
Hit me up with any questions anytime at firstname.lastname@example.org.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.