There's nothing quite like finding out that Wednesday is the best day of the week for your business to run Facebook Ads, because you're paying one quarter of the price for link clicks on that day than other days.
Or finding out that you're paying half the cost for Males age 35-44 to like your page vs. Females age 35-44 to like your page.
It's super silly not to ALWAYS USE DATA to drive your next marketing actions. That's why we constantly practice what we preach and show marketers and business owners how to do it also.
Facebook Ads is a super robust platform, which is why we're continuing our Facebook Ads eCommerce Series by calling out the top hidden tips we, as true practitioners of the platform, are constantly finding.
This video shows you how to use Facebook Ads Manager to find "Performance" which you can use to sort by Time, Delivery and Action categories to analyze your data in a plethora of ways.
This is the easy part. The hard part is mastering the artform of actually turning the insights into "next marketing actions." Watch the video, but keep in mind this can also be done at the Ad Set and Individual Ad level if you want to get super-granular. 🙂 Happy eCommerce Marketing.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.