WATCH   READ I’m extremely passionate about finding ways for emerging brands and small to mid-size businesses to actually make an impact on Google Adwords. After years of seeing CPC and first position costs skyrocket, I’ve been testing a lot on Google Adwords Express (I think of it as a remnant product). The concept is…

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WATCH READ During our Data Driven Academy class on Google Adwords, we mentioned that a subtle difference between Adwords and Adwords Express was the ability to schedule your ads. Since then, we’ve noticed Google Adwords Express has added that feature, and we wanted to let you know! Thanks and have a great day! Paul Hickey…

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WATCH READ Somewhere in your marketing funnel lies a potential sweet spot that you’re not necessarily capitalizing on. We’ve all heard of a “lead” and a “purchase” and even an “order,” but what about someone that is far likelier to become one of these folks but hasn’t quite made the commitment yet? Can’t we use…

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WATCH   READ In order to truly make data driven decisions in your marketing campaigns, you have to set up Google Analytics Goals. It’s important to understand the concepts behind setting up these goals. Let’s start with the basic level. Google Analytics Goals will help you identify quality visits to your website or app vs.…

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WATCH LISTEN READ So I’m forever in pursuit of ways to make Google Adwords work for clients looking to make a big impact with a small budget. Sound familiar? Quite frankly, it’s gotten extremely difficult month over month over the last two years. This is due to the fact that more and more advertisers have…

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WATCH READ Small Business Owners and Marketers, did you know you can actually call Google? There once was a time when you couldn’t but the world’s top search engine has actually made itself pretty accessible. I believe this is due to the fact that Google has become extremely self-aware to the following: – People are…

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WATCH READ In Digital Marketing, not every channel, tactic, ad, keyword or strategy is going to work or play out the way you had expected. But don’t let the Macro effect the decision too much. The Micro my have some insights to help you moving forward. Dig Deeper before making your decisions. Paul Hickey has…

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WATCH READ You may have heard that Google Adwords gives away $10k per month in advertising credit to Non-Profit Organizations. Is this really true? Well, yes, it is, but there are some very unfortunately limitations to it. As you’ll see in the video below, I break down the fact that while Google gives non-profits the…

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WATCH READ Data Driven Daily Tip – September 7, 2017: When you search for products on Google these days, you’re seeing different types of search results. Like, when I search for “Detroit Tigers Hat” or “Nike Sunglasses” I see images like this among the contextual results… In order to get your products to show this way,…

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WATCH READ Data Driven Daily Tip – August 24, 2017: Recently, Kasie, one of our Google Adwords Gurus, showed me the Google Adwords Power Editor Tool. We were faced with a situation where our client had given us access to the wrong Adwords account via our Master Client Center account, and we had done all the…

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