ATTN MARKETERS: (from CMOs to Small Business Owners)

Whenever social media platforms start launching features to combat one another (feature wars), it's usually an amazing opportunity for marketers. In 2015 it was Instagram adding "Stories" to copy Snapchat.

User attention FLOCKED to Insta Stories, and hasn't wavered since. Now, it's the launch of IGTV to dominate YouTube.

Well, less than three weeks later, YouTube launched a very subtle "messages" feature to help extend organic reach of videos, and keep people native on the platform.

Here's how to marketers, from CMOs to Small Business Owners, should use this.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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