READ A couple years ago, I tried Split Testing (A/B Testing) a Facebook Ad. There were two different pieces of creative served up to the same audience. The feature was in BETA, I believe, because it didn’t work properly. It served up both versions of the ad, but in order to get enough traffic to…
Read MoreWATCH READ Pay attention Small Business Owners, eCommerce Marketers and B2B Professional Service Marketers, you need to be doing this! The Major Facebook Tool that is available NOW for all of us is the Facebook Video Creation Kit. The Video Creation Kit allows you to go into Facebook Ads Manager and build video ads using…
Read MoreWATCH READ Facebook has launched two new features to advertisers that are available now. One of them is AR (Augmented Reality Ads). When most people think of AR (Augmented Reality), they think of expensive fancy goggles (which is actually VR – Virtual Reality) or glasses / contact lenses, etc. But AR is really just the…
Read MoreWATCH LISTEN READ While most people think of LinkedIn for B2B marketing, I’ve made it well known that the data shows that when paying for advertising space, Facebook Ads are the number on spot to market your B2B product or service offering from a cost per customer attention and cost per customer acquisition standpoint. To that…
Read MoreWATCH LISTEN READ What’s the difference between the Facebook Ads metric “Website Conversion Value” and “Website Purchase Conversion Value?” A heart attack, initially. 🙂 I kid. You see, when you go in to analyze the performance of your Facebook Ad in terms of generating sales to your eCommerce website, you need to go in and…
Read MoreWATCH LISTEN READ I’m HUGE on what the data says is working for your marketing strategy. The data doesn’t lie. So this may seem confusing, but I’m really not concerned with the headlines recently that Facebook lost $125 billion last quarter. It’s really irrelevant to your marketing strategy, especially when Facebook Ad – when done…
Read MoreWATCH LISTEN READ Do you have an online store? You know, like Shopify, BigCommerce or even WooCommerce? Get ready, because there are some serious things you need to know about the most effective digital marketing practices to generate sales on your website. In short, Instagram and Facebook are where you need to be, running ads…
Read MoreREAD There’s no question that the geography of a particular person has put them into a specific bucket related to a brand’s digital marketing strategy. The two most common uses of a user’s geographic location on their particular device (desktop including mobile) are: Geolocation-based ads (Geo-Targeting) GeoFencing-based ads/offers To a user/customer, they probably feel pretty…
Read MoreREAD This blog post is NOT meant to be about Facebook Ad Policies. It’s really just about one instance, that was surprising to me, in which I wanted to use a particular word in a Facebook Ad, mainly to make a point that I would make in a meeting or on a phone call with…
Read MoreREAD In our Data Driven Academy Deploying Digital Media (Facebook Ads) Class, we talk about the three phases of Facebook Ads: 1. Awareness 2. Consideration 3. Conversion Our recommendation for Facebook Ads “first timers” is typically to spend $1k per month for the first 6-9 months on Facebook “Awareness Objective” Ads. This increases eyeballs on…
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