This blog post is NOT meant to be about Facebook Ad Policies. It's really just about one instance, that was surprising to me, in which I wanted to use a particular word in a Facebook Ad, mainly to make a point that I would make in a meeting or on a phone call with a prospective client.

I had created my target audience, made my creative, submitted my ad, and stepped away expecting to see some results.

Each day I'd look at the data, and I noticed over the course of a week, the data was not good. So at the end of the week I dug further and realized my ad wasn't running, because of the word CRAP!

In my image, NOT my text.

I changed "CRAP" to "AVERAGE" and et Voila! Solid results.



Sometimes it's that simple. Knowing what you can and can't say in a Facebook Ad. Real people are reviewing these things, and we as marketers need to stay on top of it and be diligent with our details, even in our creative.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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