READ Why take the projects nobody else wants? It’s not about being desperate or having dollar signs in your eyes, it’s about learning. There’s a reason that nobody else wants it, and 99% of the time it’s because it’s the hardest work, or takes the longest amount of time to achieve the desired outcome. If…
Read MoreWATCH LISTEN READ So you know I’m a total geek, but even I stop sometimes and say “WTF Google? Why are you making things so complicated.” But, we can’t sit and complain about it, we have to just figure things out, so case in point – WTF is Parallel Tracking and why are Google Adwords…
Read MoreWATCH LISTEN READ So I’m huge on two things: 1. Starting sentences off awkwardly with “So” or “And,” and … 2. Pressuring all marketers, from CMOs to Small Business Owners, to use Google Analytics for 30 minutes per month. Whether or not you follow my step-by-step process outlined in the Data Driven Academy, of looking…
Read MoreREAD We own who we are at Data Driven Design. We’re a group of full-time senior level digital strategists, web designers, developers, marketers and custom software programmers who don’t have an office. That’s right, we don’t have an office. And I’m not saying we don’t have one of those fancy offices with craft beer on…
Read MoreWATCH LISTEN READ I’m a huge fan of using platforms the way that the platforms say to use the platforms. So today, I want to lift the hood into a part of Instagram that I guarantee most of you if not all of you haven’t seen yet. As content strategists, we’ve given clients and Data…
Read MoreWATCH LISTEN READ Do you have an online store? You know, like Shopify, BigCommerce or even WooCommerce? Get ready, because there are some serious things you need to know about the most effective digital marketing practices to generate sales on your website. In short, Instagram and Facebook are where you need to be, running ads…
Read MoreREAD There’s no question that the geography of a particular person has put them into a specific bucket related to a brand’s digital marketing strategy. The two most common uses of a user’s geographic location on their particular device (desktop including mobile) are: Geolocation-based ads (Geo-Targeting) GeoFencing-based ads/offers To a user/customer, they probably feel pretty…
Read MoreREAD This blog post is NOT meant to be about Facebook Ad Policies. It’s really just about one instance, that was surprising to me, in which I wanted to use a particular word in a Facebook Ad, mainly to make a point that I would make in a meeting or on a phone call with…
Read MoreWATCH LISTEN READ Most people don’t think about Google Analytics at all, even when they know they should (see more here about spending 30 minutes a month in Google Analytics), but even those that do think about Google Analytics only think about it related to their website’s data. But what about mobile apps? Did you…
Read MoreWATCH LISTEN READ Get ready, you’ll need the following for this one: 1. A WordPress Website; 2. A Google Analytics Account; 3. A Google Tag Manager Account (don’t worry, it’s easy – you just go to google.com/tagmanager and log in with your existing Google Account or GSuite Account). What’s the point? Well, you want to…
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