How An Alexa Skill Increases User Engagement | Alexa Devs Nashville

How An Alexa Skill Increases User Engagement

By: Paul Hickey, Founder / CEO

I want businesses to know that you don’t need to have an Alexa Skill or a Google Action that does everything for you. You need it to just be integrated with / enhancing your current experience. Michael Antaran, CEO of CARROT Wellness, explains how CARROT started simple, and then integrated Voice based apps like an Alexa Skill to enhance the experience and increase user engagement.

“When we started, we made CARROT a mobile app that rewards you financially for walking. It’s free, it’s easy. There’s no simpler instructions then the doctor saying saying you need more exercise, you need to walk more. Everybody knows how to walk.

Then when you get into Mindfulness and Meditation, it gets into the Voice space of things. So we integrate CARROT with our Alexa server so that without even opening CARROT, your information from our app can become part of your own Flash Briefing for the day. So it fits it in there between your own Flash Briefing of what you like, so you know what you need to walk today.

You can also ask Alexa about your CARROT rewards and history, and it will dynamically adjust and provide the right information for you. SO if you’re on a 10-day streak of making your goal, so the CARROT Alexa Skill will tell you that. “You’re currently on a 10-day streak, make it 11, and you’ll get into the top 10% of people.”

This makes the skill more dynamic so the user always wants to engage with it.

Thanks for reading, watching and listening, and have a great day!

KEEP MARKETING!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via Web Design, Podcasting, building Alexa Skills, Google Actions, SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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