Why take the projects nobody else wants? It’s not about being desperate or having dollar signs in your eyes, it’s about learning.

There’s a reason that nobody else wants it, and 99% of the time it’s because it’s the hardest work, or takes the longest amount of time to achieve the desired outcome.

If you’re trying to grow your business or you’re an employee looking to differentiate yourself from others, take the projects nobody else wants.

While others will think you’re crazy, you’ll be improving yourself immensely and increasing your personal earning potential and most importantly, fulfillment.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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