Stats and Data are meaningless if there's not a takeaway.

We all love data, but can get easily caught up in it if there's not a "next action" associated with it.

This is why I love Google's new metric, "Relative Mobile Conversion Rate."

It is simple, and it uses a percentage breakdown to tell marketers and small business owners responsible for their website, when and what to do to increase their mobile conversions.

This is obviously in response to data that shows mobile traffic share is increasing about 25% - 35% for "the average website" year over year.

So if you're wondering how to make your mobile website convert better, and start with real data to examine your situation, watch this video.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of Nashville Voice Conference, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development - Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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