There are many reasons for marketers and business owners to share access to their Google Ads account, and now Google Ads has made it easier than ever.
You don't even really need a Google Ads Manager (formerly Master Client Center) account anymore to safely share access to your account.
You may just want an analyst to take a look for you, but not be able to actually make changes.
Or, you may want to automate an email report to an executive in your company.
And, of course, it's super common for businesses to hire outside help from freelancers or agencies.
Whatever your reason for sharing access to your Google Ads Account, you can safely do it very easily now.
Just log into your account, then navigate to Tools and Settings in the top right, then in the second column from the right called "Setup" click on Account Access. You'll see a blue circle with a plus sign in it. Click that.
From there, it's pretty straightforward to add the email address (it has to be associated with a Google Account) of the person you want to add.
Select the permissions you want them to have, and boom, you're done.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of Nashville Voice Conference, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development - Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.