When I sat down and talked with Voiceflow CEO Braden Ream with QuHarrison Terry at Project Voice 2020, I expected to have a conversation mainly about Voiceflow being one of the top up-and-coming SaaS products and no-code solutions in the Voice Space. While that certainly happened, and you can see the full interview here; he also dropped the unexpected on me - one of the best descriptions of what Entrepreneurship is like that I've ever heard.

I'll be honest, my own journey has not been easy building Data Driven Design, and it's never easy. It's basically always exactly like how Braden describes it in this video.

Do you want to be in the Van? 🙂


Braden: Persistence. The way that I describe entrepreneurship to people is - it’s like you’re in a minivan race, and you’ve got all of your best friends in the back, and you’re driving blindfolded - and the destination keeps changing and you hear that there might be a cliff ahead - but there might also be a bridge… you have to have so much faith that there’s going to be a bridge. You have to tell everyone in the back of the van that there’s going to be a bridge. But you don’t really know. But you just have to keep going. And you’re in a race; you have to get there first. Right? So you’re stepping on the gas, but you don’t know if there’s a bridge.

That’s entrepreneurship is just every single day, persistence - and having faith in your team and not faith in the idea - that’s a really key thing.

I think a lot of teams quit, when they have faith in the idea. Right? Because the idea will change, but the team shouldn’t. So if you have faith in your team, then you’re going to figure it out regardless.

QuHarrison: I mean you answered my question. Paul, you got anything?

Paul: He’s 22, man. He’s killing it.

QuHarrison: And now he’s got Amazon behind him.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of Nashville Voice Conference, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development - Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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