I recently talked about Voice and other topics with Brynn Plummer, VP of Community Relations and Inclusion at Nashville Entrepreneur Center. Here is some of the great knowledge she dropped.

"I don't think I realized that this isn't like some abstract future state technology or adoption that we will move to in 10-20s, but rather this is about adding Voice to your suite of marketing and discovery tools immediately and that businesses will be expected to have Alexa Skills and Google Actions in the next 18-24 months. I don't think I realized how quickly that date was coming.

In much the same way that we expect businesses to have a website now, we will expect them to have a voice component in the next 18-24 months and that just really hit me like a ton of bricks

This is not just something that would be cool for a business to have, but this is a must-have, must-develop now.

And in comparison to a lot of other competencies, tools and resources that you need to acquire as you're starting a business, (voice) in comparison is relatively low lift to get started on.

And in that way, it seems like a really powerful tool for equalizing the performance of businesses, especially businesses that don't have access to a lot of technologically advanced tools. You can really just open an app up if you have a smartphone, and make it happen."

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via Web Design, Podcasting, building Alexa Skills, Google Actions, SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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