So, the other day I was sitting in a meeting with a marketing director at large college in the State of Tennessee, and they asked me at the end of the meeting if I thought WordPress was the best solution for their website.
What I wanted to do was get up on the table and start yelling and screaming "yes, yes, yes... you have to go with WordPress!"
But that would not be as powerful as me just simply looking at the data and educating her on the fact that WordPress is the most widely used content management system (CMS) in the world, by a long shot.
There is a website out there called wappalyzer.com and it’s actually also a Google Chrome browser extension the tracks millions of websites across the world and understands usage statistics for everything from the website content management software (CMS) being used, to payment gateways and even marketing automation software.
I have watched Wappalyzer grow exponentially over the last year or so, and aggregate data from more and more websites across the world.
The number one thing that stands out to me is that WordPress is far and away the most used content management system in the world at 80.6%.
That's right, 80.6% of the websites in the world use WordPress.
And if you don't think Wappalyzer is a legitimate source, consider the fact that companies like Google, Amazon, IBM and others use it to understand what technology is being used on web apps and websites across the globe.
So my question to you, small business owners and mid-level marketers, is - why would you want to go with anything other than WordPress?
It’s free, open source software. There’s hundreds of thousands of themes out there that you can buy for less than $100, and then you can have just about any web developer in the world (worth their salt) work with you to help you get past whatever blockers or hurdles you're having.
Many clients have come to us after struggling and fighting with Wix, SquareSpace, Drupal and other platforms, as they did not allow their websites to be the marketing tool and operations friendly system that it is supposed to be.
Start with WordPress, and build the best possible website presence for your small business. And feel free to contact me directly for a free consultation at firstname.lastname@example.org.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via Podcasting, building Alexa Skills, SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.