WATCH LISTEN READ I talk about it all the time. I live by it. My team now has fully bought in and sees the value. Clients are actually regurgitating my own words back to me in meetings. It’s taken about 4-5 years, but it’s all happening. Our Web Design and Digital Marketing Process is working…
Read MoreWATCH LISTEN READ When it comes down to it, I’ve basically made a career out of using free tools to build shit. 🙂 Seriously, Google Analytics and WordPress are the first two PERFECT examples. Could it be that Google My Business is next? There’s a TON of free data that can help your business within this platform.…
Read MoreWATCH LISTEN READ There seems to be a lot of confusion among business owners about which SEO tactics are the lowest hanging fruit for them to tackle. A number 1 is a verified Google My Business Listing. But even for those of you marketers (from CMOs to Small Business Owners) savvy enough to verify your…
Read MoreREAD In our Data Driven Academy Deploying Digital Media (Facebook Ads) Class, we talk about the three phases of Facebook Ads: 1. Awareness 2. Consideration 3. Conversion Our recommendation for Facebook Ads “first timers” is typically to spend $1k per month for the first 6-9 months on Facebook “Awareness Objective” Ads. This increases eyeballs on…
Read MoreREAD Look, I’m sorry if this blog post offends some people, but I know it will be super helpful to way more than it offends. Hubspot is NOT a lead generation platform. It will NOT help you grow your business. My friends, Hubspot is a CRM. That’s it. It’s a really great CRM, don’t get…
Read MoreREAD There’s no right or wrong way to build a membership website using WordPress. It’s actually an amazing platform to take your business to the next level by protecting certain content and only making it available to logged in users (members) for free or for a premium monthly, annual or one-time fee. I’m going to…
Read MoreREAD I really struggled with what to call this blog post. Normally I don’t think about it that much, but this one could have gone in any number of directions: 1. Walk The Talk 2. Walk Your Talk 3. Are Walking Your Talk 4. SEO is Hard AF 5. The Proof Is In The Data…
Read MoreREAD Congratulations! You’re part of history. Welcome to the first ever “SEO WTF?” blog post. After 12 years of SEO work, I’m finally realizing that SEO is actually simple now. SEO Rule 1: Google is Confusing. SEO Rule 2: The DATA in Google Search Console is the only thing that matters. The result: My new…
Read MoreREAD Not a day goes by without our team and I thinking about how data can be used to make decisions, rather than debating and pondering whether or not something should be done. Let me break it down like this: The average “pondering, pontificating and debating” time is several weeks in most businesses. The average…
Read MoreREAD I’ve got something for you. I’ve got a data driven insight that applies to your website. This doesn’t happen every day. It’s easy to dig into data. It’s much freaking harder to understand what it means. Sometimes it’s nearly impossible to answer the question “so what the heck does this all mean I should…
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