As many businesses around the world get ready to reopen / change store services, hours, etc., there are a few key tools I encourage business owners and marketers to be aware of and not lose sight of.
The first one and most important one is Google My Business. Our content archives on Google My Business goes back several years, but the bottom line is, with a verified profile, you need to then constantly update your information. Google shows this information to patrons who search for your business and other businesses that offer your services, and you can bet Google is prioritizing those businesses that have updated listings related to hours/services changing due to COVID-19.
Then comes your social media channels directly on the heels of GMB.
Many U.S. businesses are already on top of putting COVID-19 updates across their social media channels. I live in Spain and I can tell you Spanish businesses definitely don't do as good of a job of it.
However, even if you're all over it, for companies that manage multiple Facebook pages, looking to crosspost to save time and ensure continuity, here are some resources:
There's an app called OneUpApp that looks like a great third party resource. They have a free trial you could test out. We think it seems better than Hootsuite or Buffer for this specific instance.
More importantly than the tools mentioned here though, is the mindset business owners need to have when marketing post-pandemic. There needs to be empathy, and the level of service needs to be less about transactions and more about convenience, experience and health. Without overcomplicating things, this behavior must start with good communication using the tools above, knowing that your audience is expecting you to communicate every little detail via these channels.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of Nashville Voice Conference, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development - Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.