I was talking recently with a good friend of mine, QuHarrison Terry, who is the co-founder of Inevitable/Human and the head of growth marketing at Mark Cuban Companies.

He was asking me about why I thought the Alexa Skills Store would be the next $46 billion App Store.

My answer, that Amazon does an amazing job incentivizing developers to build Alexa Skills - full-fledged voice-based applications, vs. Apple not really opening the door to developers to build full voice apps on top of Siri, sparked Q to ask me my take on Siri Shortcuts.

As of this filming/writing, Siri Shortcuts are TOTALLY DIFFERENT than Alexa Skills. This video explains further.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of Nashville Voice Conference, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development - Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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