As it relates to Search Engine Optimization (SEO), I love trying a ton of things and seeing what works. One platform I've seen work very well for Small Business SEO over the last two years is Google My Business. Having an accurate, optimized profile, as well as posting regularly are things that can really help small businesses succeed in terms of being found on Google above their competitors.
Another thing that everyone already acknowledges as very important is generating positive customer reviews on Google. But what businesses don't realize is that replying to each Google review is also a best practices that should always be implemented. This video explains how and why.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via Podcasting, building Alexa Skills, SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.