What's up everybody Paul Hickey here with your data-driven daily tip. So I got a request from a YouTube subscriber - subscribe to me on YouTube and I will take your requests and make that a driven daily tip out of some of them!
Today's data-driven daily tip is a request from a YouTube subscriber that had a comment about funnels in Google Analytics so I'm gonna talk a little bit about funnels in Google Analytics today why you would want to set one up, what the advantages are to setting them up, etc.
And so they revolve around goals in Google Analytics, and I've talked before about how to set up goals.
1. Go to analytics.google.com and log in and go to your account for the website that you want to look at and then go under conversions goals and funnel visualization for each of the goals that you have set up. You're going to be able to see a funnel to the page if it's a destination goal. You will automatically see essentially how people get to that page you can see that this I do not have a funnel set up for this goal now if I go into this is how to set up the funnel if I go under the admin tab and find the goal and click on goals and then go actually to this goal that does not have a funnel set-up for it.
2. So it's a little bit of extra work to set it up but as a marketer data-driven marketer if you really are driving a lot of traffic to a website and you want to see really specific paths that users are taking you can set up the funnel.
3. And the other big advantage to setting up the funnel is that if you're expecting a user to kind of follow a path on your website you can actually see where the user drops out of that funnel so you can kind of identify the weak spots in the marketing funnel using the funnel visualization goals.
I actually really like it. It's a little bit of extra work to set up, but I just showed you how to set it up and I'm talking about the positive benefits of setting up a funnel visualization in Google Analytics.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development - Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.