Adsense Publishers Now Need Ads txt File On Their Website

Adsense Publishers Now Need Ads txt File On Their Website: Data Driven Daily Tip 321

By: Paul Hickey, Founder and Lead Strategist

I decided to run Google Adsense ads on Data Driven Design. First of all because we’re publishing so much content on our site (1-2 new pieces per day), so technically we’re a publisher in addition to being a digital agency.

Secondly, because as a leading web design and development company, we need to stay up to date with all of the new changes to Google Adsense so that we can implement it properly for our clients.

Recently, while logging into my Adsense account, I realized that there was a critical message at the top.

It read – Earnings at risk – One or more of your sites does not have an ads.txt file. Fix this now to avoid severe impact to your revenue.

What?

No email warning, and my “revenue” might be impacted, that’s not good!

This video walks you through what steps I decided to take to attempt to resolve this matter.

All publishers should watch this video and read this documentation…

Declare authorized sellers with ads.txt

Ensure your ads.txt files can be crawled

Thanks for reading, watching and listening, and have a great day!

KEEP MARKETING!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via Podcasting, building Alexa Skills, SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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