Get ready, you’ll need the following for this one:
1. A WordPress Website;
2. A Google Analytics Account;
3. A Google Tag Manager Account (don’t worry, it’s easy – you just go to google.com/tagmanager and log in with your existing Google Account or GSuite Account).
What’s the point? Well, you want to make data driven marketing decisions, right?
Like, you want to know NOT ONLY HOW MANY CLICKS you got on that key “Download Now” button on your homepage, but you want to know WHERE those link clicks came from, right?
Like, how many came from your Google Adwords Campaigns, how many came from your Facebook Organic Posts, your Boosts, your Facebook Ads, your Instagram Profile, your LinkedIn posts – get it?
Cool, watch this video or listen to this audio and you’ll be on your way to setting up your very own digital business intelligence tracking dashboard.
Thanks for reading, watching and listening, and have a great day!