Seems like a weird concept, right? But honestly, the data says that we're only about 1-2 years away from people expecting to be able to listen to content from websites on Alexa while driving.
This means, Alexa Skills Are The New Websites. Today, Data Driven Design is building Voice Based versions of content on websites, using Voice User Interface Design to create an engaging conversation with the audience.
Your business needs to think about doing this. The way people do business has changed. When I presented this session at Nashville Voice Conference, there was literally the mother of a newborn baby in the session as an attendee, and the baby was with her, folks!
This is the perfect example of the fact that the way people will need to consume information will continue to change rapidly. The days of getting a screen out and scrolling will be annoying compared to simply being able to say "Alexa, open XYZ Website," or "Hey Google, Tell me about XYZ website."
Thanks for reading, watching and listening, and have a great day!
KEEP MARKETING!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via Podcasting, building Alexa Skills, SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.
