I recently asked my good friend QuHarrison Terry, head of growth marketing at Mark Cuban Companies, and co-founder of the amazing content creation company Inevitable/Human, what he thought I could do to improve my overall content strategy.

Being familiar with my love for being a practitioner in the technology space, and teaching my audience everything I know and learn related to digital marketing, web design and software, Q made a great point: "tell more of your story," he said.

"Tell your audience more what it's like to live in Valencia, Spain and run a small U.S. based digital agency."

This is tricky for me, because like most content creators, I don't necessarily like to get super personal. I'd rather stick to my "how to tips."

But Q is right. To truly engage my audience, I need to be more vulnerable and open up more.

The reality is, I have the same fears about creating content that everyone else has. Will my audience care? Will they like it? Will they relate to it? Will I come across the wrong way?

Since Q is pretty much a genius content marketer, and I spent the week with him at Project Voice, I decided to take advantage of the fact we had his crew with us. I asked if we could sit down and talk on camera, so I could practice telling my story a bit, rather than only focusing on how-to tips.

This conversation is what resulted. I had a chance to talk about my strategy of going super micro, and providing value to clients by being practical and tactical rather than big picture dreamy.

Opening up to Q made me take a deep look at why I do what I do, and why I do it the way I do it.

I talk about how I deal with emerging tech, the importance of doing what you said you were going to do, instant gratification, how I got around not wanting to party as a teenager but still make friends and be social, and why and how I moved to Valencia, Spain and run my company from there with 6 teammates and nearly 100 clients in the U.S.

This is a special interview to me, and I hope you enjoy it. Thanks to Q. Hopefully is the first of many with him.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of Nashville Voice Conference, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development - Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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