How To Run Instagram Ads To Your Profile. So I've shown you before how to create ads on Instagram using Facebook Ads manager, but one question is - how do you create ads on Instagram to drive users to your Instagram profile? That's a little bit different.

Let's jump right into it. So in Facebook ads manager, let's just recap, you can run any kind of ad in ads manager.

Typically like a traffic ad for, example and you can go and under the placements section and toggle from automatic placements to manual placements and run ads for your business on Instagram.

These placements include the Instagram feed, the Instagram explorer feature, and of course Instagram stories.

Well what these allow you to do is link to a URL.

That's different than running an ad to your profile - your Instagram profile. Let me break this down: so it would be the equivalent of like a Facebook page promotion where you're running a Facebook ad to try to get more likes, right?

Instagram, through Facebook Ads manager, doesn't have the ability to run a promotion to get you more Instagram followers, but if you have a business account on Instagram, you will be able to run a promotion of a post.

You can promote a post to drive people to your Instagram profile. So let me show you how this works. So you have a post that you want to use as your ad creative.

You click promote, and then it says where to send people.

Now you can send people to your website, your DM or your profile so I'm gonna select profile and then you can set up audiences within your Instagram app as long as you are a business account just like you can set up audiences in your Facebook Ads manager.

So I've done that.

Here I'm going to use the small business websites audience and you can set a budget, so you can run a test campaign. $30 over six days. It'll tell you your estimated reach. We love the data behind that.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of Nashville Voice Conference, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development - Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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