I'm a huge fan of using platforms the way that the platforms say to use the platforms. So today, I want to lift the hood into a part of Instagram that I guarantee most of you if not all of you haven't seen yet.

As content strategists, we've given clients and Data Driven Academy attendees the following advice over the last 12-24 months:

On Instagram, document over create, show behind the scenes content. Don't worry about curating everything or making everything look perfect before you post.

Repost Content and repurpose other people's content while giving them credit.

Connect with other accounts by searching popular content, including accounts and hashtags related to your business and interact with those accounts.

Comment on their posts, DM (direct message them) to increase visibility to your account and grow your following.

Don't underestimate the power of a nicely completed business profile, complete with Hashtags, Emojis, and of course, contact information! We're not just making this up.

We've implemented this ourselves, growing our following considerably in the last year and even generating some B2B business from Instagram posts.

The platform itself is telling you how to use it. Here is a video explaining the hidden Instagram Tutorials within your profile. You're welcome. 🙂

Email me at with any questions.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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