Attention Small Business Owners and Mid-Level Company Marketers, Facebook Changed the way you can access your audience data and page insights. You now have to access it via Facebook Business Manager / Facebook Ads Manager.
And much like Google Analytics Demographics and Interest Reports, you have to go manually turn on the tracking of this data, and you can’t retroactively get data, meaning – the sooner you take action by following the steps in this video and turn it on, the sooner you can get your data.
Thanks so much to YouTube Subscriber Andres Granados for asking a question in a comment on this old video.
As you can see once you set up your Facebook Analytics though, not all of the same information is there yet, such as “when are your fans online.”
I’m still working to figure out where this data is, and if/when Facebook will be displaying it / making it available.