I asked CARROT Wellness CEO Michael Antaran "What advice would you give business owners like yourself about the Voice version of their platform in terms of incorporating an Alexa Skill or Google Action into their digital presence?"

His answer was amazing, unexpected, and spoke to my heart - "I would advise them to leverage what they have. I'm all about being resourceful, and with four guys on my team, we use the right data to make the right decisions at the right time.

That's the only way to survive in a Start-Up.

What I would definitely advise them is, make sure you look at the data. I know there's a lot of feeling that comes into play.

Everybody has that. You wouldn't be in this business going into a start-up unless you had some gut reaction about something you think you can solve, right?

So make sure you look at the data to make sure you back up your assumptions and rethink about and revisit all the different assumptions you made, to make sure you're still on that right path to profitability.

Don't forget about the data, make sure it drives where you want to be, and make sure it drives what you were predicting before you started.

It's always great to have a gut feeling about something, but as an engineer, I always want to make sure I have a pathway I need to follow. If I'm not on that pathway, it doesn't make any sense to continue on."

Check out the full episode here.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via Web Design, Podcasting, building Alexa Skills, Google Actions, SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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