One question I've been asked very often since the first ever Nashville Voice Conference on July 31, 2019 is - how do I reserve my voice app's opening phrase on Google?
The technical way to ask this would be "how do I create an opening invocation on Google Actions?"
But that's not exactly what these people are asking. They're business owners, so they're semi-interested in getting their brand name as an opening invocation, but rather far more interested in reserving a valuable keyword as their opening invocation.
This is something that business owners see as a "voice domain name" on Google Assistant.
Makes sense when you think about it.
If I can have my Google Action start when someone says "Hey Google, let's talk digital marketing" I can in theory drive more brand awareness for Data Driven Design by "dominating" this phrase in voice search.
This is called "Google Action Whitelabeling" and this video shows you how to do it.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of Nashville Voice Conference, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development - Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.