Google Analytics can be an amazing Business Intelligence Dashboard, if you set it up properly.

While setting it up to track eCommerce Conversions is one thing, which I've shown you here setting it up to track leads - and assign a monetary value to those leads, is another.

For example, let's say each time your business gets a new lead from your website, you're 10% likely to close the sale. If the average sale is $50,000, this lead might be worth $5k to your business.

Assigning a value to a lead is easy, and I show you how to do it in this video.

When you assign a value to a goal completion, you can easily attribute it back to a referral source.

For example, let's say you've run $1k in Facebook Ads in the last month. You'd want to know how much value in leads you've generated from that ad. This tip shows you how to get that all set up to use Google Analytics as a Business Intelligence Dashboard for your website.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of Nashville Voice Conference, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development - Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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