So you know I'm a total geek, but even I stop sometimes and say "WTF Google? Why are you making things so complicated."

But, we can't sit and complain about it, we have to just figure things out, so case in point - WTF is Parallel Tracking and why are Google Adwords and Google Adwords Express Advertisers getting email notifications that they need to switch to Parallel Ad Tracking by October 2018?

Here's what you need to know:

Parallel Ad Tracking Is - A change in the way tracking code is served, that increases page speed load time, and security. More here.

Here's How to Switch to Parallel Tracking - Log into your Adwords Account, click "All Campaigns," the "Settings," then "Account Settings," then "Tracking," then toggle "Turn Parallel Tracking" to "On." Then run the test by clicking the test button.

If you're only running Google Adwords Express Ads, you won't see any of this, but...

Google Adwords Express (Soon to be Google Ads Smart Campaigns) Advertisers do not need to do anything!

I personally called Google and verified that Google will be automatically switching all Adwords Express Campaigns to Parallel Tracking Automatically.

Email me at with any questions.

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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