How An Alexa Skill Differentiates Your Business | Voice App Devs
  • How An Alexa Skill Differentiates Your Business

    Carmen Johnston Gardens Becomes First In Gardening Lifestyle Category on Alexa

How An Alexa Skill Differentiates Your Business… Carmen Johnston Becomes First In Garden Lifestyle Category On Alexa

By: Paul Hickey, Founder / CEO

What’s up everybody, Paul Hickey here with Data Driven Design. Businesses ask me all the time, “what can I do to differentiate myself and drive customers?”

I’ve got a perfect example for you: Carmen Johnston Gardens, a landscape designer in Georgia, built an Alexa Skill with Data Driven Design. “Alexa, launch Carmen Johnston Gardens.”

Here she is on NewsChannel5 in Nashville showcasing this. This is happening right now. Your business needs Voice.

Check it out, and thank you to Voiceflow, the tool I used to build this Alexa Skill.

I met Carmen at VoiceCon by VaynerMedia in 2018, and since then we’ve formed a tight business partnership that includes her company hiring my company to support on all things digital strategy.

At our Nashville Voice Conference inaugural event in 2019, Carmen pulled me aside and told me that her audience needs a way to watch her “how-to” home and garden tips without getting their dirty, messy, greasy kitchen/garden hands on their phone/tablet, etc.

Enter, the multimodal Alexa Skill that features video (and audio) tips from Carmen.

But we didn’t stop at just launching her Alexa Skill. We’ve teamed up to create a marketing force that includes using the fact that she has become the first in the Gardening category to launch technology like this to garner her business massive attention on mainstream media.

In short, Carmen is the perfect example of a Business Owner who knows how to differentiate herself from the competition, create her own story and get attention for the right reasons, which drives customers to her business.

She’s not sitting around finding reasons NOT to build Voice Apps. She’s executing a fully integrated marketing strategy that includes Voice Apps as a way of differentiating herself and creating stories like this one.

Would an Alexa Skill by itself make the news like this? Probably Not. But would Carmen have made the news like this without the technology that makes her different? You decide. Enjoy.

And keep marketing.

FULL TRANSCRIPTION (from Talk of the Town on NewsChannel5):

Noell Jett from Jettset Farmhouse (in B-roll): Alexa, launch Carmen Johnston Gardens.

Alexa Responds (in Carmen’s voice): How many of you want to have your own indoor garden inside your own bedroom?

NewsChannel5: Well, we loved her gardening tips in the pages of Southern Living, now Carmen Johnston is the first garden lifestyle expert with “how-to” videos (on Alexa). Her content (on her Alexa Skill) teaches you how to create centerpieces, planters and over 30 other useful green thumb ideas.

Carmen is here with this new technology and easy DIY for us. Great to see you!

Carmen: Oh, I’m so glad to be here and thank you so much for letting us show off our new Alexa Skill.

NewsChannel5: Yeah, this is pretty cool. You’re kind of pioneering this technology.

Carmen: We are. We’re the first one in the gardening category to be on Alexa, so we’ve got all kinds of useful gardening tips, decorating ideas, and especially tons of things for Easter coming up.

NewsChannel5: Okay, good, so show us how it works.

Carmen: Okay, let me take it off mute. Alexa, launch Carmen Johnston Gardens.

Alexa Responds (in Carmen’s Voice): Hi, I’m Carmen, I’d love to help you garden and entertain. Get started by saying Home and Garden, Holidays, Recipes or Follower Favorites.

Carmen: Alexa, go home. Okay, I’m sending her home real quick and putting her on mute because many of you in your home right now you might be hearing Alexa going off but I’ve got all kinds of fun tips and tricks and one of them is a DIY Terrarium that I wanted to show you and share with you today.

NewsChannel5: And so if you’re doing this with Alexa talking to you then, you’re talking us through all the steps!

Carmen: Yes! Literally, it’s like me standing right next to you in your kitchen. So, you know so many of us as your gardening right now, your hands are dirty and it’s really hard to touch the device and everything is getting yucky and messy. Well, now you can just talk to me, on Alexa, and I’ll show you all kinds of fun, different tips.

NewsChannel5: I love that. So neat. Carmen, thank you so much!

Carmen: Thank you so much for having me.

NewsChannel5: Congratulations on this new technology.

Carmen: We’re super excited, so be sure to (say Alexa,) launch Carmen Johnston Gardens

NewsChannel5: We will do it!

Thanks for reading, watching and listening, and have a great day!

KEEP MARKETING!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of Nashville Voice Conference, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

RELATED ARTICLES:

COMING AUGUST 7, 2020

SAVE THE DATE

FOLLOW PAUL ON IG

For Data Driven Daily Tips and Motivation

Recent Posts

Latest Podcast Episodes

Categories

Tags

Archives

  • WE ARE YOUR DIGITAL TEAM

    Supporting Small Businesses & Mid-Size Company Marketers

    LET’S TALK

UPCOMING EVENTS

We’re always going to be training small business owners and marketers on how to improve their digital presence and become more self sufficient. Click below to learn more about upcoming events, and register now!

(OUR BLOG)

THE PROOF IS IN THE DATA.

EMAIL NEWSLETTER

Get Weekly Recaps of our Data Driven Daily Tip Delivered To Your Inbox Every Friday!

(all photos on this website are of either Data Driven Design employees, clients or friends of Data Driven Design … that’s why everyone is smiling or laughing).

LISTEN TO THE PODCAST

Apple Podcasts | Google Podcasts | Spotify

ASK ALEXA HOW YOUR WEB TRAFFIC LOOKS

Ask Data Driven Design | Get a Free Trial Of Our Premium Alexa Skill.

“Alexa, ask Data Driven Design where most of my web traffic is coming from”

“Alexa, ask Data Driven Design what are my top viewed pages”

“Alexa, ask Data Driven Design about my eCommerce Data”

FREE INSIGHTS DELIVERED WEEKLY

Get the Data Driven Daily Tips Delivered Directly To Your Inbox Weekly.

Yes! You've Taken The First Step To Improving Your Digital Strategy!