WATCH LISTEN READ ATTN MARKETERS: (from CMOs to Small Business Owners) Whenever social media platforms start launching features to combat one another (feature wars), it’s usually an amazing opportunity for marketers. In 2015 it was Instagram adding “Stories” to copy Snapchat. User attention FLOCKED to Insta Stories, and hasn’t wavered since. Now, it’s the launch…

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READ Not a day goes by without our team and I thinking about how data can be used to make decisions, rather than debating and pondering whether or not something should be done. Let me break it down like this: The average “pondering, pontificating and debating” time is several weeks in most businesses. The average…

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READ You may or may not realize it, but 90% of my blog posts are literally answering questions from clients. Here’s one I’ve received several times over the years, and got again recently. Client: “Video question for you … is it better to use Vimeo or YouTube to host our videos? I heard a rumor…

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READ For whatever reason, I’ve been setting up a lot of client accounts on GSuite lately. I say “for whatever reason,” because we’re a web design and development and digital strategy company that also does social media marketing and paid search on occasion, but very rarely dabbles in email account set-up and IT infrastructure management.…

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READ A while back I set out on a mission to implement a content strategy. To me, it is simple – “start doing exactly what you’re advising your clients to do.” Time after time I’d hear myself tell our clients – “you need to research what types of content your target audience is connecting with,…

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WATCH READ Data Driven Daily Tip – November 15, 2017: I like to try to use our own data but I saw something in an article today that I liked. 93% of millennials go to YouTube to learn how to do something. We inform our clients that YouTube is the second largest search engine. How…

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