Data Driven Daily Tip - November 15, 2017: I like to try to use our own data but I saw something in an article today that I liked. 93% of millennials go to YouTube to learn how to do something. We inform our clients that YouTube is the second largest search engine. How To Videos are going to bring you brand awareness. YouTube videos will make your brand credible to your target audience. When someone goes to Google to search how to do something in your industry, you will show up. Becoming the source and how to do something in your industry is going to make you trustworthy and credible. Don't be scared about giving up your secrets. You are providing value to your prospective customers and they will buy from you.

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.