Not a day goes by without our team and I thinking about how data can be used to make decisions, rather than debating and pondering whether or not something should be done.

Let me break it down like this:

The average "pondering, pontificating and debating" time is several weeks in most businesses.

The average time to try something and look at the business intelligence data around it is one-week. Now, turn "one week" into "several," and you'll not only have data around whether you should continue your efforts, but you'll also have something far more important - momentum - which leads to sales and revenue.

Example: Should you spend time creating a legit YouTube channel with vlog content to tell your business' story?

Well, YouTube Creator Studio has made it super easy to see the impact and ROI of your business off of creating a channel and publishing content consistently.

From YouTube:

You asked for a “one stop shop” for your data, insights, and news so you don't have to spend a bunch of time searching for them. The new Studio Dashboard is here to help!
It’ll make it a lot easier to see how your latest video is performing, get your channels stats at a glance, receive updates from YouTube, and much more.

In addition to top level analytics, like Subscriber count increase, top videos, impressions and average watch time, it shows you how most users find your videos, so you can see if embedding them on platforms like LinkedIn or your website are actually working in terms of extending your brand to relevant eyeballs or providing value to your current constituents and clients.

So again, if we can all stop Debating, Start Doing, and use Data to answer our questions, rather than our own opinions, that would be far more productive.

Data Over Opinions. Thanks YouTube for continuing to support this thesis.

Thanks for reading, and have a great day!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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