Not a day goes by without our team and I thinking about how data can be used to make decisions, rather than debating and pondering whether or not something should be done.
Let me break it down like this:
The average “pondering, pontificating and debating” time is several weeks in most businesses.
The average time to try something and look at the business intelligence data around it is one-week. Now, turn “one week” into “several,” and you’ll not only have data around whether you should continue your efforts, but you’ll also have something far more important – momentum – which leads to sales and revenue.
Example: Should you spend time creating a legit YouTube channel with vlog content to tell your business’ story?
Well, YouTube Creator Studio has made it super easy to see the impact and ROI of your business off of creating a channel and publishing content consistently.
|You asked for a “one stop shop” for your data, insights, and news so you don’t have to spend a bunch of time searching for them. The new Studio Dashboard is here to help!
|It’ll make it a lot easier to see how your latest video is performing, get your channels stats at a glance, receive updates from YouTube, and much more.
In addition to top level analytics, like Subscriber count increase, top videos, impressions and average watch time, it shows you how most users find your videos, so you can see if embedding them on platforms like LinkedIn or your website are actually working in terms of extending your brand to relevant eyeballs or providing value to your current constituents and clients.
So again, if we can all stop Debating, Start Doing, and use Data to answer our questions, rather than our own opinions, that would be far more productive.
Data Over Opinions. Thanks YouTube for continuing to support this thesis.